AWS sells to the tribe, not the board
Cloud marketing is, on purpose, deeply technical. It is written for people who like systems, clean abstractions, and the feeling of being competent.
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How many arguments should you bring to create a convincing case?
When trying to convince, the number of arguments depends on who you target.
The Chain of Intent Process
The "chain of intent" approach to FinOps is designed to reduce decision fatigue and errors by using structured policies to automate decision-making. The process moves from high-level executive goals down to technical implementation.
AI growth is no longer constrained by software demand, but by simultaneous physical bottlenecks across the infrastructure stack.
AI is no longer constrained by demand. It is constrained by power, memory, fabrication, and time. Unlike software, infrastructure scales slowly. The companies that control electricity, chips, and supply chains may gain more advantage than the companies building the models themselves.