2018-03-20 Making money while losing the war

Today, while walking on the street, I saw a pest control advertisement. This made me think about a counterintuitive reality: there are businesses that are profitable while advertising that they will never be able to solve their customers’ problems. Interesting

In this case, we talk about pest control, not pest elimination. The name made it clear, they -try to- control, not to eradicate/eliminate.

If control is good enough for the customer then it is great for the professionals: they will always have work.

PS: Pest control is a job that robots will not be able to do anytime soon.

PS1: Breakfast without bread can be good but will never be superb!

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