Vanity metrics of a blog – lean startup methodology

Searching for gold

In the last weeks I read  [amazon text=The Lean Startup&asin=0670921602], a very good book with lots of take away. Today I want to write about how I’m applying the best practices of the book to 

One of the fundamental topic of the lean startup is the measure of success. Are my metrics measuring success toward the blog’s goals or are they vanity metrics that look good, but only hide the fact that no real progress is being done?

Searching for gold

Searching for gold

Metrics that look good in conversations (but that do not measure success)

I realized that I’m measuring using vanity metrics:

  • Unique visitors – better if on a monthly bases because it looks better
  • Page views
  • Bounce rate

Why those 3? Because they are positive, always get bigger month after month and they make me feel better. 

Good metrics to measure the success of’s main goal has always been to positively impact you. While I cannot measure directly the positive impact on you, I can use indirect metrics. Any metric showing, your engagement is a good candidate.

I will measure interaction by:

  • Number of persons subscribed to my mailing list
  • Number of persons commenting on articles
  • Number of persons pressing a like button from the site 

Current status – the baseline

  • 67 persons on the mailing list (I know most of them)
  • 10 different persons commenting the articles
  • few clicks or share not initiated by me

Time to experiment

Following the advice of the book, I’ll start doing some tests and experiments on, discovering what works and what doesn’t. I plan to share the results of those experiments with my readers.

A question for you

[reminder]How many things in life are you measuring with vanity metrics? What should be the real metrics?[/reminder]

à bientôt

Have a great day, have a great life


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