Value of private data

For a number of reasons I am very interested in the value of private data.

My question for you is: how should we account for the value of data when the traditional ways of measuring success would consider a company with 0 revenue, lots of losses and 14 employees and lots of data to be very bad while WhatsApp got sold for $14B?

Please reply in the comments to share knowledge and ideas (sharing is one of my core values)

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