About Frank

Hi, I’m Frank Contrepois — the person behind Coblan.
If you’ve ever seen a bald guy with big round red glasses talking about FinOps and context… that’s probably me.

I’ve spent years helping companies understand cloud costs, and one thing became clear: FinOps isn’t just about data — it’s about people, power, and context.

I’ve worked as an executive and a board director, earned a diploma in non-executive directorship, written code, and managed large production environments.
That mix of strategy, governance, and hands-on tech keeps me grounded — I can move between the boardroom and the terminal without translation.

Over time, I’ve come to understand the context behind most of the personas in the FinOps framework — how engineers, finance teams, executives, and product owners each see value, risk, and control. That’s what makes FinOps work in the real world: knowing what matters to whom and why.

I love learning new things, sharing what I discover, and turning complex ideas into something clear and useful. That’s the spirit behind Coblan: always be learning and sharing.

I write, talk, and sometimes rant about how cloud money really moves — from vendor earnings calls to FinOps tool strategies, to the politics that shape how teams make decisions.
When I find something worth exploring, I build small, simple tools that help others see it too.

Coblan is my way of learning in public and helping others make FinOps fit their world — not the other way around.