AWS sells to the tribe, not the board
Cloud marketing is, on purpose, deeply technical. It is written for people who like systems, clean abstractions, and the feeling of being competent.
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The monster under the bed was always in the contract
Many cloud strategies were built on assumptions that were never written down. Prices would not rise. Services would not disappear. Performance would hold. None of that was guaranteed. When assumptions live outside the contract, they stop being comfort and start being risk.