AWS sells to the tribe, not the board
Cloud marketing is, on purpose, deeply technical. It is written for people who like systems, clean abstractions, and the feeling of being competent.
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A framework helps people think. A system helps people operate
A framework helps people think. A system helps people operate
FinOps has a framework, and that matters. But frameworks guide attention. A field matures when more people can start from the same core instead of rebuilding the practice each time.
Nvidia's GTC keynote
FinOps X day London 2026 - Keynote comments
My notes from the FinOps X day London 2026. In not particular order.