AWS sells to the tribe, not the board
Cloud marketing is, on purpose, deeply technical. It is written for people who like systems, clean abstractions, and the feeling of being competent.
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How to give FinOps authority without creating bureaucracy
Executive sponsorship matters in FinOps, but intent alone is not enough. This article introduces the FinOps Executive Mandate, a practical artefact that turns sponsorship into explicit authority, defines decision rights and separates a stable core from context-specific adaptation.
