CEO intent to FinOps decisions
FinOps starts with intent. With a CEO saying: “We are going to take this risk.” With executives debating what that really means. And you untangling what it means for your FinOps practice. You need to learn the art of executive interpretation (ie reading in the tea leaves of intent).
FinOps starts with intent. With a CEO saying: “We are going to take this risk.” With executives debating what that really means. And you untangling what it means for your FinOps practice. You need to learn the art of executive interpretation (ie reading in the tea leaves of intent).
This is what the flow looks like
- With a CEO saying: “We are going to take this risk.”
- With executives debating what that really means.
- With audit asking what could go wrong.
- With third parties adding their views.
And somewhere in the middle, you, the FinOps practitioner, have to interpret all of it, and distill it to FinOps priorities, policies and rollouts.
In this short video, I talk about how strategic intent becomes technical mandate, and why interpretation is the work of FinOps.
Want to learn about it live (and for free)?
Join me in NYC for a in the trenches workshop, on the 11 March 2026, in the morning.
OR
Join me in Atlanta for a in the trenches workshop, on the 12 March 2026, in the morning.
I’ve also built a full example pack a full chain of intent for the fictitious "Stratum retail", and the summary document that connects it all.
Explore what Top-down looks like in a fictional practice.
It’s downloadable if you want to explore it yourself.
Stratum retail - pack
From CEO intent to FinOps mission
Initial CEO email
Exec debating
Board audit and risk review
AI cost exposure overview
FinOps relevant summary
PS: this is me being me, and removing most AI filters between you and me.


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