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The context

The context

In-depth essays and videos exploring the ideas shaping FinOps. Each month focuses on one theme, unpacking patterns, practices, and human stories that reveal how technology, finance, and culture intersect.

Why architecture fails to impress executives, and how the FC method solves it

Why architecture fails to impress executives, and how the FC method solves it

Most architecture diagrams fail because they show components, not meaning. The FC method fixes this by mapping use cases and shaping components by cost, revealing how value flows, where money goes and how intent becomes architecture, risk and spend.

(Sub) Are you throwing numbers at people, or telling them a story they can actually use?

(Sub) Are you throwing numbers at people, or telling them a story they can actually use?

Top-down FinOps: why leadership sets the frame

Top-down FinOps: why leadership sets the frame

Top-down FinOps aligns cloud economics with leadership intent. It connects technical decisions to margin, risk and runway, turning cloud from a collection of local choices into a strategic lever. Clear boundaries, better language and smart representation make the work matter.

What's in for you

What's in for you

The God of Fire: Choosing What to Watch

The God of Fire: Choosing What to Watch

FinOps+ wants to eat the world (but most practitioners are still chewing cloud)

FinOps+ wants to eat the world (but most practitioners are still chewing cloud)

FinOps+ and Scopes promise to expand FinOps beyond cloud. It’s ambitious—but for most teams, still out of reach. Here’s why it matters, how it fits the Foundation’s mission, and a simple way to turn that ambition into something you can use today.

The Internet taught me; AI helps me tell it

The Internet taught me; AI helps me tell it

AI didn’t replace how I learn—it transformed how I share. The Internet gave me limitless knowledge; AI helps me turn scattered thoughts into clear stories. Learning was the Internet’s gift. Sharing is AI’s.