See you in 2026
See you in 2026
When the human is the UI
Borrowed leverage: partners, resellers, and the myth of ‘direct’
AWS sells to the tribe, not the board
When good top-down structure is on the other side
People say, ‘I’m talking with AWS’. It sounds grown-up. It also hides the only thing that matters: you are talking with a human being who has a job title, a quota, and a limited amount of power.
𝗔𝗪𝗦 𝗷𝘂𝘀𝘁 𝗿𝗼𝗹𝗹𝗲𝗱 𝗼𝘂𝘁 𝘁𝗵𝗿𝗲𝗲 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝘁𝗶𝗲𝗿𝘀 𝗳𝗼𝗿 𝗚𝗲𝗻𝗔𝗜 𝗶𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗼𝗻 𝗕𝗲𝗱𝗿𝗼𝗰𝗸: 𝗺𝗼𝗿𝗲 𝗳𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆, 𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 𝗺𝗼𝗿𝗲 𝗼𝗽𝗮𝗰𝗶𝘁𝘆
AWS Bedrock adds Priority, Standard, Flex. Priority: lower latency, ~60–90% pricier. Standard: predictable baseline. Flex: ~50% of Standard, slower. Anthropic stays Standard. Choose by latency vs. cost; benchmark and classify workloads for optimisation discipline.
Why most FinOps savings barely register in the boardroom
FinOps often celebrates savings that look big from engineering but invisible to executives. The “splash in the ocean” fallacy shows why bottom-up efforts fail. Only top-down intent turns scattered optimisations into meaningful, strategic impact.