Mapping is not the important part of Wardley maps

While reading (for the third time, I can be slow) Simon Wardley’s book on Medium I had an epiphanie. What is really important is the OODA loop and in particular the Decide and Act section are the most important topics.

OODA loop

military world

In the military world Observe and Orient are “easy” because based on standardised maps and standardised weather reports.

business world

In business, there is no such thing as a standard map, or a standard weather report. So while the important part is still Decide and Act, to do it well we need standardised maps and weather reports, which do not exist.

So remember when mapping, this is not the end game, it is only a step needed because in business we are way behind

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