Some day ago I was creating a Wardley Map of Strategic Blue’s offering and as we care only about money and cloud, discounts are part of my map.
So I searched online for the different types of discounts available, to them map them to what is already available from cloud vendors. I was expecting 5-7 types of discounts, I found 23, here is the list
- Financial discounts
- Commitment discounts
- Volume discounts
- Contractual discounts
- Buy 1 get 1
- Early pay
- Free shipping
- Industry (or vertical ) discounts
- Order specific
- Seasonal
- Trade discount (like reseller discount)
- Cash discount
- Client specific
- Geographical
- Promotional
- Pre-launch
- Early birds
- Cross-sell
- Upsell
- Production discounts
- Customer characteristics
- Age related discounts
- Coupon (and discount card)
I just discovered that wikipedia has a longer list https://en.wikipedia.org/wiki/Discounts_and_allowances