When I search for my keys, they will always be in the last place I search. That is normal, continuing to search for my keys after finding them is stupid.
But with solutions and ideas, it is more complicated. Sometimes a solution is good enough, and people will stop searching for a better way, and that is wrong. Most innovations are based on searching for better ways.
To make things worst, innovation will send the previous way out-of-business, so not only the new way needs to be good, but the marketing of needs to be stellar.
Having ideas is easy, but making ideas happen is hard.