The idea of accelerating success by emulating what successful others do is appealing. It feels like a shortcut to success. But the context of your company, your team and history, in general, means that your situation is very different from the people described in the paper.
No-one says it well as Simon Wardley in this video:
When asking a General “Why did you bomb that hill?” the answer should not be “Because I read it in General Weekly and bombarding hills is the latest thing” - Me paraphrasing Simon Wardley
PS: Reading the like of PC Mag can have the same consequences on the choice of technology and definition of the IT Strategy