How many arguments should you bring to create a convincing case?
When trying to convince, the number of arguments depends on who you target.
Topic - Top down FinOps
The Chain of Intent Process
The "chain of intent" approach to FinOps is designed to reduce decision fatigue and errors by using structured policies to automate decision-making. The process moves from high-level executive goals down to technical implementation.
Cloud strategy rarely survives the trip to engineering
FinOps gets stronger when it stops behaving like a reporting function and starts translating executive intent into operational reality. Cloud cost is not just an optimisation problem. It is a business decision about risk, reward, and which outcomes are worth paying for.
FinOps wants to grow. It might shrink instead
As cloud approaches trillion-dollar scale, it becomes infrastructure. FinOps practices standardise and disperse into finance, engineering, and procurement. What remains is not optimisation, but context; translating strategy into coherent decisions across the system.
A framework helps people think. A system helps people operate
A framework helps people think. A system helps people operate
FinOps has a framework, and that matters. But frameworks guide attention. A field matures when more people can start from the same core instead of rebuilding the practice each time.
FinOps X day London 2026 - Keynote comments
My notes from the FinOps X day London 2026. In not particular order.